What Is Green Carpet Challenge

The green carpet challenge s first outing marked a subtle shift on the red carpet that night.

What is green carpet challenge.

I started it as an exercise during the single man awards season in 2010 she explained i wanted to use the fact that i. Now she is taking things one step further and participating in the green carpet challenge an organization that works with stars and iconic designers to promote sustainable style on the red carpet. Arundhati roy referred to this period as a portal a gateway between. We have now proven beyond any reasonable doubt that ethics and aesthetics are a match made in heaven explained livia.

Eco age is an agency and magazine specialised in. The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one. At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar. One year later livia firth founder of consultancy eco age followed with her now global green carpet challenge which not only encourages celebrities to dress sustainably at events but also.

The first monday in may is one of our favourite times of year and has seen some of our most powerful green carpet challenge moments from emma watson in 2016 wearing a multi functional look by calvin klein made from recycled plastic bottles to emily blunt who wore a. Because it was televised we were able to alert all of the sustainable designers makers and. 5 355 posts see instagram photos and videos from greencarpetchallenge hashtag. Livia remembers thinking ok we re up and running and thinking about all the opportunities we would have to showcase sustainable design firsts.

It was started by livia firth who sought to bring about change through the medium of fashion. As founder and creative director of eco age the sustainability consultancy behind the green carpet challenge puts it. As the conversation gains traction the green carpet challenge is evolving too. Eco age is an agency and magazine specialised in sustainability communications and consultancy.